Colgate
Overview: I redesigned a portion of a responsive web product for an established organization to demonstrating my professional approach to the project.
Duration: December 2023- February 2024
Tools: Figma
Prototype: Click Here
Wireframes
Before
After
Mid Fidelity
Mood board
board 1
Mood Board 1 embodies concepts of hygiene, self-care, and luminosity. Similar to other dental products, our aim is to evoke a sense of cleanliness and brightness in consumers. The choice of light blue, green, and gray in the first mood board is intentional, reflecting the theme of cleanliness. This aligns with the common desire among consumers for brighter teeth.
board 2
Mood Board 2 conveys themes of informativeness, potency, and attentiveness. The goal is to target habitual objectives, encouraging actions such as brushing teeth twice a day or daily flossing.
Mockups
Style Guide
